Firstly my background gives me a strong set of experience to refer to when talking to clients. I’ve worked for AT&T, IBM, SAP, P&G, Microsoft, Ford, Bayer, Siemens, Philips and many other big names. This means I’ve been fortunate enough to work on a lot of ‘big’ problems. And all the people I bring in have similar heavyweight experience.
Brand and business
My background means I get how brands contribute to business, so I can help clients connect their brand-building activity to the business more directly. This is something the business leaders I work with in particular value.
Because Olix doesn't have employees, we don’t have spare capacity that we have to fill. This means my priority is to listen, understand my client’s problem, and then shape the solution accordingly. This in turn means the resources we put against my clients are right for them. Often it means I don’t work on the project at all, if that’s what’s best for the client.
This last part is central to our business model. We all think the old agency models, with big teams, desperate to be billable, and locked into ways of working that are slow and expensive, don’t work anymore If you’re one of the few clients spending lots of money you’ll get the best people, which necessarily means that most clients that work with big agencies get second-rate service.
If we were the only ones thinking this, Olix wouldn’t work. But thousands of the best strategists and creatives are leaving big agencies to set up on their own or smaller, more boutique businesses in London, New York, San Francisco, Paris, Hamburg, Madrid, Stockholm…and many other cities as well. This means Olix can assemble a senior and international team of experienced A-graders without having to pay for the overhead and unused capacity that big agencies carry.
All this results in Olix clients getting the right people on the right project at the right time and at the right price.