Olix Consulting was founded by Fred Burt in 2015. We help our clients define, build and manage their brands so that everyone — customers, employees, analysts, investors — gets a clear picture of who they are and, as a result, chooses them more often. We call this "brand-led growth."
We assist brands at various stages, whether they’re just starting out or need a refresh, and in various ways. In the past 18 months, we’ve tackled projects like:
Messaging and Content: Aligning industry trends with audience needs and creating coordinated content plans.
Brand Architecture: Managing brand portfolios during mergers and acquisitions, deciding which brands to keep or let go without losing value.
Communications Platforms: Developing strategies that unify advertising, PR, and social media to create lasting value.
Brand Creation: This includes naming, identity design, visual and verbal assets, guidelines, etc.
Brand Management Systems: Establishing processes and ambassador programmes to embed the brand within the business.
Brand Writing: Crafting a consistent tone of voice.
Brand Tracking: Using surveys or analytics to monitor progress.
Brand Activation Planning: Ensuring good strategies are implemented effectively across the business.
Trademark Advice: Offering legal guidance through our expert network.