GE and how to manage B2B brands
I love GE and they way they manage their brand. See some observations I made this morning having read the CEO's letter to shareholders. What I didn't talk about was Predix, GE's operating system for the industrial internet. In a world where more and more we talk about platforms and ecosystems, it becomes harder to tell your own story. So, rather than trying to tell a better story, GE has built its own platform. It's a bit like a writer deciding that the best way to engage with readers is not to write a better book, but to open a bookshop. Clever! More to come on that in another post.