GE and how to manage B2B brands

I love GE and they way they manage their brand.  See some observations I made this morning having read the CEO's letter to shareholders.  What I didn't talk about was Predix, GE's operating system for the industrial internet.  In a world where more and more we talk about platforms and ecosystems, it becomes harder to tell your own story.  So, rather than trying to tell a better story, GE has built its own platform.  It's a bit like a writer deciding that the best way to engage with readers is not to write a better book, but to open a bookshop.  Clever!  More to come on that in another post.