Brands, Business and BS
I was thrilled to be asked to talk to students, alumni, staff and select friends last week at Leeds University Business School, as part of their Corporate Wisdom series, where together we sorted some of the business from the BS in the world of brands. I was even joined by one of our Unit4 clients who came in from Harrogate. Lots of smart people, lots of smart questions....and lots of contact afterwards from attendees who agreed that strategic brand management needs to be more central to the curricula of business schools.
I was particularly honoured as, unknown to me, I was the last in the Corporate Wisdom series for that year, and the last under the watchful eye of John March, Senior Teaching Fellow in Strategic Management, who retired last week. Thanks for having me, John and team.