Fewer, better brands...again

I realised i’d first used this phrase back in 2015 on a post here (and probably way before that back in my Interbrand days). But the world does not seem to have moved on, as I mentioned today in this Linkedin post

The gist of the post was that too many B2B businesses are trying to create and maintain too many brands, without understanding what it takes to do so. Have a read, tell me what you think.