Filtering by Tag: brand strategy

How the UK Labour Party intends to fix its brand

I'm not particularly political, but I am fascinated by the challenge the Labour Party in the UK is currently facing.  Beaten by a surprisingly comfortable margin in the last election, they're going through an identity crisis.  It's similar to the angst I've seen with a number of big-but-struggling clients that I've worked with before.  This is how the Labour Party diagnoses its own shortcomings.