IFS launches Olix work

It’s thrilling when your work hits the market, and so I’m very proud that IFS has started to roll out the WHAT’S NEXT platform, developed by Olix Consulting working in partnership with Ian Styles and the team at Verbal Identity.  IFS is a global enterprise software business, headquartered in Sweden, that we’ve been working with.  They’re fantastic people to work with, passionate about their product and deeply caring about the verticals they operate in.  

We’ve developed a communications platform that gives them a visual and verbal framework to better tie together the various brand-building activities they undertake.  

As with many clients, ease of implementation was a key consideration, so we have developed something that is easy to implement, simple to use with a variety of visual assets, and impactful.

Part of our project deliverables included an approach to verbal tone of voice and narrative structure, including a simple framework that helps IFS writers structure longer-form text – something they use a lot to explain their products, services, and point of view – in a way that supports the WHAT’S NEXT idea.

We’ve also been hands on with implementation and created the ad that has appeared in yesterday's Sunday Times Raconteur supplement with the UK marketing team (see above for a screen shot from my phone).  This was relatively simple to put together because the foundation was set…which is what a strong platform should do, of course. 

IFS is in the process of rolling the platform out globally and we expect to see many more touchpoints influenced by the work we’ve done.  IFS team, thanks for being great clients, looking forward to helping make the work count for the business in the coming months.