All I want for Christmas...is proof
I'm in a festive mood so apologies for the cheesy headline. To make it up to you, here's an early Christmas present in the form of some hard evidence that emotion matters in B2B. I’ve outlined why I think this is important and useful in my Linkedin post here. Thanks to Al Hussain at Verbal Identity, with whom I’ve been working recently, for bringing to my attention. Get in touch if you want the white paper.