Tend, don't raze

I like the guys at Transform Magazine.  Andrew Thomas, their fearless leader, is one of those unstoppable people that keeps going when others would give up, and he's achieved a huge amount with limited resources and in a relatively short space of time.  So I'm always happy to help out when I can, and so I spoke to Emily Andrews extensively here.  

I felt her starting premise was too pro-change: that brands need to be put down rather than perked up. As you'll read, I felt otherwise...