Wow, it’s been a hell of a summer. I was hoping to ease off over August, but it went the other way. It’s what my wonderful former CFO used to call a high quality problem, and of course I’m thrilled with the work. A consequence of all this has been posting silence, so I’m trying to get back on it.
Bit I did have a couple of weeks off and took stock on where we’ve been successful and where we need to work harder. It seems there is one over-riding reason why our clients like Olix: it’s that we shape our teams to their problems, and not the other way around. Too many are fed up with having agencies twist the brief to fit their own spare capacity. We don’t have spare capacity, so we’re able to focus entirely on the business problem at hand.
What does this mean in practise? It starts with me. I know what I can do and what I can’t. So if I can help I client I will, if not I’ll try to introduce them to someone who can. Then I deliver what I can for clients, but I know where my skills end and where I need help. If I need help I find brilliant partners: writers, designers, photographers, video producers, researchers, data analysts, amazing people and partner firms who leave me in awe at what they can do…and they knock the socks off my clients. All of which makes Olix look good in the process, which is lovely.
It sounds simple…and it is, in truth. I don’t know if I’ve reinvented the agency or consultancy model here, but it’s certainly working for now.