How to better integrate

I posted today on integration.  It's a huge challenge, and one that involves a different set of skills than simply communicating because it lives or dies on your success in involving the organisation.  Understanding the organisation, how it works, where the blocks are, what the opportunities for engaging them are, what bring the brand life might mean in their world, etc etc.  No wonder I'm finding our work sitting alongside HR and change management teams more and more.